Loading
Alex Murzov

Innovation manager

Project manager

Product lead

Product manager

Alex Murzov

Innovation manager

Project manager

Product lead

Product manager

Professional Background

Experience
now - Jan 2025
Product Development & Strategy
Founder / Product Lead

I lead product creation projects for manufacturers and technology companies, combining strategy, industrial design, and engineering into a unified development process.

 

Through ENSO Concept we assemble the right mix of designers, engineers, and suppliers to deliver production-ready products.

enso-concept.com
Dec 2024 - July 2024
Product Manager
Reshenie LLC
Reshenie-Pro is a supplier of dispatch consoles and telecommunications cabinets for control centers and infrastructure environments.
reshenie-pro.ru
May 2024 - June 2022
Innovation Manager
ARMER-Engineering LLC
ARMER Engineering develops furniture systems for control rooms and mission-critical environments across Russia and the CIS.
arm-r.ru
May 2022 - March 2020
Project Manager
Gruppa Dinamika LLC
Office furniture manufacturer focused on commercial interiors and large-scale installations.
smartergo.ru
...
Education
1995 - 2004
Mendeleev's University of Chemical Technology
Moscow, Russia

Bachelor's Degree in Cybernetics of Chemical-Technological Processes/Engineer, D.I. Mendeleev University of Chemical Technology of Russia, Moscow

2022 - in progress
English language
Moscow, Russia

My level in English - B2. Results of test "EF Standart Test (B2 - Upper Intermediate) under the link bellow.

Certificate
2025
Essentials of Midjourney
LeManoosh

Advanced generate images in Midjourney for Industrial designers

Certificate

Hard Skills

Disciplines
  • Marketing
  • B2B Sales
  • Design
  • Engineering
Proficient
  • My career began in sales and marketing, where I learned to understand customer motivations, value propositions, and business models.
  • Later I spent nearly a decade in the highly specialized niche of dispatch and control-room furniture, working at the intersection of ergonomics, engineering, and complex manufacturing workflows.
  • This experience shaped the foundation of how I approach product creation today:
  • Products must be meaningful, technically sound, and economically viable
services

What we do at ENSO Concept?

Market logic and product definition
Product Strategy

We analyze markets, competitors, user motivations, pricing expectations, and technology trends to define what the product should be — and why it deserves to exist.

The result is a clear product strategy including positioning, feature priorities, pricing logic, and a structured development brief that removes ambiguity for designers and engineers.

This gives the product a realistic chance to succeed before a single sketch is made.

Form, ergonomics and product experience
Industrial design

Strategy is transformed into a tangible product: form, ergonomics, materials, user experience, and perceived quality.

Design concepts are developed and validated against manufacturing methods and target cost constraints, ensuring that aesthetics, function, and production realities support each other.

The result is a clear design language and specification ready for engineering.

Engineering and production implementation
Engineering & Manufacturing Prep

Approved concepts are converted into manufacturable products: SolidWorks models, assemblies, tolerances, materials, and supplier-ready documentation.

The engineering process includes:

• BOM creation
• DFM / DFA analysis
• supplier collaboration
• pilot builds

The result is a production-ready package that minimizes risk and ensures smooth industrialization.