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Alex Murzov

Innovation manager

Project manager

Product lead

Product manager

Alex Murzov

Innovation manager

Project manager

Product lead

Product manager

Professional Background

Experience
now - Jan 2025
Product Development & Strategy
Founder / Product Lead

I lead product creation projects for manufacturers and technology companies, combining strategy, industrial design, and engineering into a unified development process.


Through ENSO Concept we assemble the right mix of designers, engineers, and suppliers to deliver production-ready products. 

enso-concept.com
Dec 2024 - July 2024
Product Manager
Reshenie LLC
Reshenie-Pro is a supplier of dispatch consoles and telecommunications cabinets for control centers and infrastructure environments.
reshenie-pro.ru
May 2024 - June 2022
Innovation Manager
ARMER-Engineering LLC
ARMER Engineering develops furniture systems for control rooms and mission-critical environments across Russia and the CIS.
arm-r.ru
May 2022 - March 2020
Project Manager
Gruppa Dinamika LLC
Office furniture manufacturer focused on commercial interiors and large-scale installations.
smartergo.ru
...
Education
1995 - 2004
Mendeleev's University of Chemical Technology
Moscow, Russia

Bachelor's Degree in Cybernetics of Chemical-Technological Processes/Engineer, D.I. Mendeleev University of Chemical Technology of Russia, Moscow

2022 - in progress
English language
Moscow, Russia

My level in English - B2. Results of test "EF Standart Test (B2 - Upper Intermediate) under the link bellow.

Certificate
2025
Essentials of Midjourney
LeManoosh

Advanced generate images in Midjourney for Industrial designers

Certificate

Hard Skills

Disciplines
  • Marketing
  • B2B Sales
  • Design
  • Engineering
Proficient
  • My career began in sales and marketing, where I learned to understand customer motivations, value propositions, and business models.
  • Later I spent nearly a decade in the highly specialized niche of dispatch and control-room furniture, working at the intersection of ergonomics, engineering, and complex manufacturing workflows.
  • This experience shaped the foundation of how I approach product creation today:
  • Products must be meaningful, technically sound, and economically viable
services

What we do at ENSO Concept?

I provide industrial design and product development services for companies working with complex technical products, including control consoles, control room systems, and operator workstations.
Market logic and product definition
Product Strategy

We define what the product should be — and why it deserves to exist.

Market analysis, competitor research, and user insights are combined into a clear product strategy that aligns business goals with real-world constraints.

This stage lays the foundation for successful product development, ensuring that industrial design and engineering decisions are grounded in market logic and production feasibility.

Form, ergonomics and product experience
Industrial design

Strategy is translated into a tangible product: form, ergonomics, materials, and user experience.

This includes industrial design for complex products such as control console design, control room console design, and operator workstation design, where usability and long-term operation are critical.

Design concepts are validated against manufacturing processes and cost constraints, ensuring that aesthetics, function, and engineering realities support each other.

Engineering and production implementation
Engineering & Manufacturing Prep

Concepts are transformed into manufacturable products through engineering and production preparation.

This stage includes detailed CAD development, BOM creation, DFM/DFA analysis, supplier coordination, and pilot builds.

The result is a production-ready solution where industrial design, engineering, and manufacturing are fully aligned, minimizing risks during industrialization.